Friday, May 24, 2013

Why It's Time for Sony to Break Up


Why It's Time for Sony to Break Up

John is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.
Breaking up is hard to do. It can be the hardest decision you make in your personal life. Things were once hunky-dory, but have since gone sour. This is the dilemma facing Sony (NYSE:SNE) and investment banker Daniel Loeb's proposal to break up the company.
With his investment firm Third Point LLC already buying a $1.1 billion stake in Sony, Loeb now wants Sony to spin off its entertainment and music business and look at developing the electronics side of the company. This comes off a supposed "$100 billion lost decade," as described by Bloomberg News, in which the company has been lagging behind similar companies in stock and profit performance, namely Apple (NASDAQ: AAPL) and Samsung.
Part of the reasons for this lag has been Sony's inability to modernize and adapt, which is ironic considering that the company was one of the first to bring Japan out from its World War II destruction and turn the nation into an electronics and technology powerhouse in the 1960's. This trend continued when Sony created the Walkman a couple decades later, ushering in a new era of listening to music. In fact, it can be argued that Apple owes its survival in the 2000s to Sony's early development, from which the iPod was a result of a natural progression in music. Sony then expanded into entertainment with the very successful Sony Pictures, creators of the new Skyfall and a host of other movies. Let's not forget the PlayStation dynasty, still considered the gold standard for serious gamers.
It's this varied success, however, that is the reason why a break-up may be good for Sony. While its entertainment division is very strong, it's electronics and gadgets that have always been Sony's bread and butter, and the difficulty Sony has had in this field is why the company hasn't been performing at the levels that its rivals in the industry have. According to Bloomberg News, the company's enterprise value sits at only 4.2 times analysts' estimated earnings before deductions at $21.4 billion, which is less than half as strong as competitors, which tend to sit at around 8.9 times estimated earnings. This doesn't paint a good picture for Sony's future if it continues its less-than-stellar valuation trend.
When a company struggles like the way Sony has, it may be time to consider change. For example, Blackberry (NASDAQ: BBRY) has the same problems trying to stay with Apple's iPhone and Google's Android, despite being one of the first real smartphone makers that came out. During this year's Super Bowl, it released a supposedly revolutionary new phone called the z10, and the stock rallied briefly before cooling off in March, although it is still higher than it was before the Super Bowl. Such a decision to stick to its guns and make phones is what will make Blackberry a serious competitor in the tech world and a good addition to investors' portfolios.
Creating a new phone will keep Blackberry in the game against Apple, whose iPod, and later iPhone, created a renaissance for a company that looked all but defeated just a short decade ago. Similar to Blackberry, and potentially to Sony as well, Apple's inventors and managers knew that their business was in computers and interconnectivity. This was what got Apple into the computer battles of the 1970's and 1980's with Microsoft. By going back to that, after a tough 1990's and early 2000's, Apple was able to not only re-establish itself as a tech heavyweight, but also as a cultural icon, a status symbol for the cool and trendy, and a gold mine for investors. Sony needs to get back to being that icon, which it had in the early days of video games with the PlayStation dynasty, and to do that, separating from the movie wing of the company may be the best possible step going forward.
The potential split-up of Sony into an electronics division and an entertainment division has thus far been met with positivity from investors. Selling 20% of the business through an IPO, which is what Mr. Loeb desires, could give Sony the flexibility to innovate and update its electronics division, especially ahead of the much-anticipated release of PlayStation 4. The stock even jumped 10% upon the news of the potential break-up, a good indicator for Mr. Loeb.
Allowing Sony to stick to what it does best will help the company in the long run. It may still struggle a bit against Apple, but an uptick in the stock would make it a nice addition to a portfolio if the deal goes through. Like Blackberry, Sony should do what it does best: electronics and gadgets, for this is the way the company will prove it can still mambo with the cool kids. 

Wednesday, May 15, 2013

Làm Trắng Răng

Bác Sĩ Nguyễn Ý Ðức

Từ ngày xửa ngày xưa, các cụ ta có một thói quen làm đẹp rất là dễ thương, đó là tục lệ nhuộm răng và đa số là nhuộm răng cho đen bóng như những hạt huyền. Vì "răng đen nhi nhí, ông Lý cũng khen" hoặc:

"Lấy chồng cho đáng tấm chồng,
Bõ công trang điểm má hồng răng đen."

Tục nhuộm răng này vừa là làm đẹp vừa có thể là để che giấu những vết đổi màu trên răng. Tục này đã đi vào quá khứ, và ngày nay hàm răng trắng bóng, để nụ cười thêm duyên dáng là điều mà mọi người đều mong muốn. Cho nên, chẳng may nếu một vài chiếc răng lại có những vết vàng, vết nâu vết xanh xám thì ai ai cũng tìm cách tẩy xóa.

Và khoa học hiện đại đã giải đáp nhu cầu làm đẹp này.
Cấu tạo răng
Về cấu tạo, răng trắng là nhờ có một lớp men trắng phủ lên mặt ngoài của răng. Men được tạo thành bởi những ống nhỏ li ti cứng như xứ xếp thẳng đứng sát cạnh nhau để che trở cho răng, Dưới men là những ống nhỏ khác xen kẽ vào nhau gọi là ngà răng có màu vàng. Nhìn qua kính hiển vi, răng giống như một tổ ong.

Chất màu trên răng
Răng từ màu trắng chuyển sang màu vàng bằng hai cách:
a. Từ bản thân của răng như:
-Với tuổi già, men răng mòn và để lộ lớp dentin có màu vàng;
-Răng bị tổn thương do va chạm;
-Vì thuốc kháng sinh tetracycline mà cháu bé dùng hoặc từ bà mẹ mang thai, cho con bú mà uống thuốc này;
-Vì quá nhiều fluoride trong nước;
-Vì di truyền hoặc một vài bệnh bẩm sinh cũng khiến men răng đổi màu.
Giới chuyên môn gọi các loại chuyển mầu này là "mầu nội tại" mà bàn chải đánh răng không tẩy đi được.
b. Từ bên ngoài như:
-Thuốc lá: Hút thuốc lá là rủi ro thông thường nhất làm cho răng chuyển sang màu ngà vì khói và chất nicotin của thuốc lá. Không những thế, khói thuốc là còn làm cho miệng hôi, viêm nướu răng và ung thư phổi.
-Nước uống có chất caffeine như cà phê, nước trà quá đặc hoặc nước trái cây blueberry, rượu vang đỏ đều dính vào răng khiến cho răng trở nên vàng.
-Một số dược phẩm chống dị ứng, trầm cảm, cao huyết áp đôi khi cũng tạo ra vết vàng trên răng.
-Chất sắt, fluoride cũng có tác dụng tương tự đối với răng.
-Không chịu đánh răng hoặc cà khe răng mỗi ngày khiến cho các chất màu bám vào răng;
-Dùng quá nhiều nước súc miệng có chất Peridex (Chlorhexidine gluconate) cũng làm răng đổi màu;
-Một số chất dùng để trám răng sâu làm bằng bạc có màu cũng có thể làm răng đổi màu.
Có hai loại chất tẩy
Hiện nay trên thị trường có nhiều sản phẩm để tẩy những vết vàng bám trên mặt răng chứ khó mà loại bỏ được sự đổi màu của ngà răng.
Có thể làm răng trắng bằng các phương thức cổ điển như cạo răng, nhuộm răng, chà răng với bột than hoặc cau khô, nhưng hiện nay được thay thế bằng hóa chất.

-Hóa chất thường dùng là chất tẩy hydrogen peroxide và carbamide peroxide có thể làm mất vết màu thấm trong răng hoặc dính trên răng.

-Loại không có chất tẩy chỉ lấy đi vết màu trên răng.

Tại phòng mạch, nha sĩ thường dùng loại tẩy rửa có nồng độ peroxide cao từ 15-20%. Nha sĩ cũng có thể trao cho bệnh nhân các dung dịch peroxide để chấm lên vết màu hoặc để dán lên răng, rất dễ dùng. Ta cũng có thể mua các loại thuốc tẩy màu trên thị trường, nhưng nhớ đọc kỹ hướng dẫn để biết cách dùng cũng như để tránh tổn thương cho miệng.

Chất tẩy chỉ có tác dụng đối với răng thật chứ không có công dụng đối với răng giả, bọc chụp răng, răng trám.
Răng có màu vàng thường dễ dàng tẩy thành trắng hơn là răng có vết xám, nâu.

Trước khi tẩy răng, nên giảm tiêu thụ một số thực phẩm như nước trà, cà phê, rượu vang đỏ. Cũng nên tránh nước giải khát có hơi như soda làm mòn men răng. Nhớ đánh răng sau khi ăn.
Sau khi tẩy, răng trắng được bao lâu?
Tùy theo tình trạng răng của mỗi người, loại vết ố và loại chất tẩy nhưng thường thường răng chỉ trắng được vài tháng. Nếu tránh các chất gây ra vết ố thì răng trắng kéo dài được một năm, rồi lại phải tẩy lại.

Nhiều bác sĩ khuyên là không nên tẩy quá trắng: Chỉ hơi trắng hơn lòng trắng của mắt là đủ rồi.Tẩy răng ở nhà với ở nha sĩ có khác gì nhau không?Khác nhau ở chỗ chăm sóc và chất tẩy rửa.

-Tại phòng mạch, bác sĩ sẽ khám bệnh và chụp hình X-quang răng coi xem có bệnh thì điều trị trước khi tẩy răng.

-Khi tẩy răng bác sĩ cũng áp dụng vài cách để bảo vệ phần mềm ở miệng khỏi bị chất tẩy làm tổn thương.
Chất tẩy rửa ở nha sĩ cũng có nồng độ hydrogen peroxide cao hơn là thuốc mình mua tự do hoặc do bác sĩ bào chế cho mình.
Thuốc càng mạnh, áp vào răng càng lâu thì răng càng trắng, nhưng sau đó răng cũng ê ẩm hơn một chút.
Thêm vào đó, "miếng thuốc" tẩy răng cũng vừa hàm răng của thân chủ, chứ không như hàng làm sẵn "one size fit all" mà mình mua.

Ðôi khi bác sĩ cũng rọi đèn hoặc hơi nóng để chất tẩy ngấm vào răng mau và nhiều hơn.
Những ai không nên tẩy trắng răng?
-Trẻ em, phụ nữ có thai.
Không nên tẩy răng ở trẻ em dưới 15 tuổi và phụ nữ đang có thai.
Ở trẻ em, ống tủy răng hơi lớn và đang phát triển cho nên rất nhạy cảm với chất tẩy khi bị kích thích.
Với phụ nữ có thai hoặc cho con bú sữa mẹ thì các bác sĩ nha khoa đều khuyên nên đợi sau khi sanh, vì các chất tẩy rửa có thể vào máu người mẹ và ảnh hưởng tới con. Ðúng ra thì cho tới bây giờ, chưa ai biết ảnh hưởng của hóa chất với thai nhi như thế nào, cho nên nha sĩ đều dè dặt.

-Bệnh nướu, sâu răng, chân răng lộ.
Khi nướu răng bị tổn thương nên hoãn tẩy vì hóa chất có thể làm nướu hư nhiều hơn.
Răng sâu cần được trám trước khi tẩy để tránh hóa chất chui vào lỗ sâu. Vả lại, chân răng đã lộ không mòn men thì cần gì tẩy trắng.
Nên để ý là bảo hiểm sức khỏe không trả tiền cho dịch vụ làm trắng răng.
Nhuộm răng đen
Tiện đây, xin tìm hiểu cách nhuộm răng của tiền nhân.
Tục nhuộm răng đen xuất hiện từ thời các Vua Hùng.

Sử sách ghi lại rằng: Trong một dịp đi sứ tại nhà Chu, sứ thần Văn Lang có "báo cáo" với vua nhà Chu rằng "Chúng tôi có tục ăn trầu để khử mùi ô uế và nhuộm cho răng đen..." Tục này vẫn còn thịnh hành cho tới nửa đầu của thế kỷ 20, nhất là ở miền Trung và Bắc Việt Nam.

Thường thường từ thuở 12, 13 tuổi là trai gái đã bắt đầu nhuộm răng rồi. Nhuộm răng là cả một việc làm khá cầu kỳ, tốn thời gian và người muốn có răng đen cũng trải qua cả mấy tuần lễ đau đớn khó chịu trong miệng. Nhưng răng đen được ca tụng như một nét đẹp đặc biệt như là:
"Lấy chồng cho đáng tấm chồng,
Bỏ công trang điểm má hồng răng đen."
Hoặc:
"Năm quan mua lấy miệng cười,
Mười quan chẳng tiếc, tiếc người răng đen."
Cho nên họ cắn răng chịu đựng.
Vật liệu nhuộm răng gồm có bột nhựa cánh kiến, nước cốt chanh, phèn đen và nhựa của gáo dừa đốt cháy.

Cụ Phan Kế Bính tóm lược cách nhuộm răng như sau:
"Trước hết dùng các cánh kiến tán nhỏ, vắt nước chanh để kín 7 ngày, chờ tối đi ngủ phết thuốc ấy vào hai mảnh lá dừa hoặc mo cau rồi ấp vào hai hàm răng. Trong khi nhuộm răng thì phải kiêng nhai. Nhuộm như thế 5, 7 ngày cho răng đỏ già ra màu cánh gián thì bôi thuốc răng đen. Thuốc răng đen làm bằng phèn đen trộn với cánh kiến, nhuộm 1, 2 miếng là đen kịt lại, đoạn lấy cái sọ dừa để con dao mà đốt cho chảy nhựa ra, lấy nhựa ấy phết vào răng cho không phải ra được nữa."
Răng nhuộm như vậy sẽ bền chắc suốt đời người, không còn bị sâu hoặc mòn. Có nhiều cụ bà tám chín chục tuổi mà răng vẫn còn chắc, vẫn đen nhánh như những hạt huyền.

Có lẽ các khoa học gia ngày nay cũng nên tìm hiểu thêm về kỹ thuật nhuộm răng này. Nhưng thay vì nhuộm đen, ta có thể nhuộm trắng, vừa đẹp vừa bền.

Bác Sĩ Nguyễn Ý Ðức
wwwbsnguyenyduc.com


Killing of Travis Alexander

On June 4, 2008, Travis Alexander, a salesman, was killed at his home in Mesa, Arizona; his murder and the subsequent criminal trial have received widespread media attention.[1][2][3][4] Alexander's injuries consisted of multiple stab wounds, a slit throat, and a shot to the head; the medical examiner ruled his death a homicide.
Jodi Arias, Alexander's ex-girlfriend, was charged with his murder, and her trial began on January 2, 2013. Arias testified that she killed Alexander in self-defense. She was found guilty of first-degree murder on May 8, 2013.[5]
The case gained significant attention from the news media, and was considered by many as an example of both trial by media and a media circus.
 

Background

Travis Victor Alexander was born on July 28, 1977,[6] in Riverside, California. After his father's death, Alexander and his siblings were taken in by their paternal grandmother, Norma Jean Preston Alexander Sarvey (1932–2012), who eventually introduced them to The Church of Jesus Christ of Latter-day Saints.[7]
Alexander was a salesman for the multilevel marketing company Prepaid Legal Services; he also worked as a motivational speaker.
Jodi Ann Arias was born on July 9, 1980, in Salinas, California. She and Alexander met in September 2006 at a Prepaid Legal Services conference, located in Las Vegas, Nevada. On November 26, 2006, Arias was baptized into the Latter-day Saint faith by Alexander.[8] As of February 2, 2007, Alexander and Arias were a couple.[6][8] After the two broke up on June 29, 2007, Arias moved to Mesa, Arizona,[9] until April 2008, at which time she moved to her grandparents' house in Yreka, California.[10]

Death

Alexander's body was discovered in a shower at his home. His throat had been cut; as well, he had been shot in the head and stabbed multiple times.[11][12] There have been conflicting reports over the number of stab wounds, with some reports stating 29[13], many stating 27[14][15][12][11] and after the verdict "more than 20".[16] Maricopa County Medical Examiner, Dr. Kevin Horn, testified that Alexander's jugular vein, common carotid artery, and windpipe had been slashed. Alexander's hands also had defensive wounds. Horn further testified that Alexander "may have" been dead at the time the gunshot was inflicted.[17][18] Alexander's death was ruled a homicide.

Discovery and investigation

Alexander had scheduled a trip to Cancun, Mexico.[19] He had also missed an important conference call on the night of June 4, 2008, at 7 pm. On June 9, having been unable to reach Alexander, people from Prepaid Legal Services went to his home to check on him. His roommates said he was out of town. After some searching, they found a key to Alexander's master bedroom. When they entered it, they noticed large pools of blood in the hallway leading to the master bathroom, where his body was discovered in the shower.[20] The 9-1-1 call they made notifying authorities of the discovery mentioned an ex-girlfriend, Arias, who Alexander said was stalking him, hacking into his Facebook account, and slashing tires.[21][22]
On May 28, 2008, a burglary occurred at the residence of Arias' grandparents, with whom she was living in Yreka, California. A .25-caliber gun and other objects were taken.[23] The grandparents' gun was never recovered. The prosecutor argued that the burglary was staged by Arias and the stolen gun was used to shoot Alexander.[24]
Several days before the trip, Arias repeatedly contacted her ex-boyfriend, Darryl Brewer, asking to borrow two 5-gallon gas cans for a trip to Arizona. The cans were not returned to Brewer. Receipts presented at trial also showed that Arias had purchased a third 5-gallon gas can, sunblock, and facial cleanser from Walmart in Salinas, California, on June 3, 2008.[25] That evening, at an ARCO gas station in Pasadena, California, she purchased 8.301 gallons of gasoline with her debit MasterCard, and four minutes later purchased 9.59 gallons of gas with cash.[26] The MasterCard was used again on June 6, 2008, three times at a Tesoro gas station in Salt Lake City,[25] at a Pilot Flying J travel center in Winnemucca, Nevada[27] and a 7-Eleven in Sparks, Nevada.[27]
After Alexander's death but before his body was discovered, Arias had continued to call him and had left him several voicemail messages. It was later alleged that she had accessed Alexander's voicemail messages after his death.[28] She said that Alexander had originally planned to visit her in May 2008 but that his plans had changed. On June 2, 2008, Arias rented a white Ford Focus in Redding, California,[29] about 100 miles south of her residence. She told the Budget Rent a Car staff that she would only be driving the car locally, but when the car was returned on June 7, it had been driven about 2,800 miles.[29] It was also missing all of its floor mats, and there were what looked like Kool-Aid stains on the front and rear seats.[29] The car was cleaned before police were able to examine it.[30]
A spent .25 caliber round was located near one of the sinks in the master bath. Alexander's damaged digital camera was located in the downstairs washing machine. The camera was new. Detective Flores, via phone interview with Arias, asked her if she knew a possible motive for why someone would want to damage Alexander's camera. Although images had been deleted, Mesa Police were able to recover the images. The recovered images included Arias and Alexander, both in sexually suggestive poses, at approximately 1:40 pm on June 4, 2008. The last photo of Alexander alive, and in the shower, was taken at 5:29:20 pm on June 4. Moments later, images appear of an individual, believed to be Alexander, "profusely bleeding" on the floor.[31][32]
A bloody palm print was located in the bathroom hallway, which DNA revealed to be a mixture of Arias' and Alexander's DNA. Arias continued to insist that she had last seen Alexander in April 2008 despite being presented with DNA and photographic evidence by Detective Esteban Flores.[31][33]
Ryan Burns and others who met Arias in Utah after the killing indicated she had bandages on her hands and she wore long sleeves on days when it was very hot. She told different stories about how she received the cuts to her hands. Burns was told they were from an injury while working at "Margaritaville" restaurant. At the trial, it was revealed by Siskiyou County, California, authorities that no such restaurant exists, nor ever existed in the area. At the time of the killing, she worked at Casa Ramos in Yreka.[34]
On June 5, 2008, West Jordan, Utah, Police Officer Michael Galieti pulled Arias over while she was in the rented vehicle driving to a meeting with Burns. The front license plate of the car was missing and the rear plate was upside down. Arias attributed this to some kids at a Starbucks playing a trick on her. Burns helped Arias fix the license plate, and Galieti did not cite her for the infraction.[35]
Arias was indicted by a grand jury on a first-degree murder charge on July 9, 2008,[36] and arrested at her grandparents' home on July 15, 2008.[37] She was extradited to Arizona on September 5, 2008, where she pled not guilty on September 11, 2008.[38]
Arias gave three different accounts of her whereabouts.[39] She originally told police that she had not been in the home at the time of Alexander's death. She later told police that two intruders had broken into Alexander's home and that they murdered him and attacked her. Finally, she stated that she killed Alexander in self-defense and she was a victim of domestic violence.[40][41][12][11]

Trial

The trial against Arias began on January 2, 2013, in Maricopa County Superior Court before Judge Sherry K. Stephens.[41][12] Prosecutor Juan Martinez sought the death penalty.[42]
Arias was represented by appointed counsel L. Kirk Nurmi and Jennifer Willmott. Her counsel argued that Alexander's death was a justifiable homicide committed in self-defense.[43]
Arias took the stand on February 4, 2013.[44] When asked about her quote given to Inside Edition that she would not be convicted, she testified, "At the time, I had plans to commit suicide. So I was extremely confident that no jury would convict me because I didn't expect any of you to be here, I planned to be dead."[44] On February 6, Arias testified that she killed Alexander in self-defense and recounted an intimate encounter with Alexander that started with kissing and ended in anal sex, describing the anal sex as painful and adding, "It was not something I expected to happen, and I can't say I wanted it to, but I didn't stop him."[45] Arias testified for a total of 18 days, which criminal defense attorney Mark Geragos described as "unprecedented".[46]
As of March 29, 2013, 1.4 million dollars had been spent on providing public defenders for Arias.[47]
On April 3, a member of the jury was dismissed for "misconduct".[4] The defense team asked for a mistrial, which the judge denied.[4] On April 12, "Juror 11" was excused for health reasons, leaving the jury with eleven men and six women.[48] A third juror was subsequently dismissed after he was arrested on a DUI offense during the course of the trial.[49]
A defense expert diagnosed Arias with post-traumatic stress disorder, while a prosecution expert diagnosed Arias with borderline personality disorder.[50]
On May 3, 2013, closing arguments concluded and the jury began deliberations.[51] On May 8, 2013, after 15 hours of deliberation, Arias was found guilty of first-degree murder. Out of twelve jurors, five jurors found her guilty of first-degree premeditated murder, and seven jurors found her guilty of both first-degree premeditated murder and felony murder.[52]
With this conviction, she is eligible for the death penalty.[53] The aggravation phase of the trial was set to start on May 9, but was postponed until May 15, 2013.[54][55] In the aggravation phase, the jury will determine if there are "aggravating factors". If the jury's answer is no, the judge may sentence Arias to life with the possibility of parole after 25 year or life without the possibility of parole. If the jury's answer is yes, the trial will enter the penalty phase, after which the jury will determine whether Arias should be executed. If the jury does not unanimously agree on the death penalty, the judge will have the same two sentencing choices she had if the jury had found no aggravating factors.[56]

Media

The Huffington Post reported that the Arias case "instantly commanded headlines around the world".[1] The Associated Press said the case "grew into a worldwide sensation as thousands followed the trial via a live, unedited Web feed".[57] They added that the trial garnered "daily coverage from cable news networks and spawned a virtual cottage industry for talk shows" and, at the courthouse, "the entire case devolved into a circus-like spectacle attracting dozens of enthusiasts each day to the courthouse as they lined up for a chance to score just a few open public seats in the gallery; "For its fans, the Arias trial became a live daytime soap opera."[57] The Toronto Star stated, "With its mix of jealousy, religion, murder, and sex, the Jodi Arias case shows what happens when the justice system becomes entertainment."[58]
The case has been compared by the HLN staff and their commentators to the Casey Anthony case for the perceived similarities between Anthony and Arias and for the emotions that the cases have incited in the general public.[2][3] Additionallly, HLN aired a daily show covering the trial called HLN After Dark: The Jodi Arias Trial.[59]
The case featured on an episode of 48 Hours Mystery: Picture Perfect in 2008.[6] Inside Edition interviewed Arias at the Maricopa County Jail where she stated, "No jury is going to convict me ... because I am innocent and you can mark my words on that. No jury is going to convict me."[60]
In late January 2013, artwork drawn by Arias began selling on eBay. The seller was Arias' brother, and the items were ostensibly being sold to cover the family's "travel expenses to Arizona" and to purchase "better quality food" for Arias while she's in jail.[61]
 
 

Jodi Arias: How sex and murder created a tabloid trial and killer ratings

With its mix of jealousy, religion, murder and sex, the Jodi Arias case shows what happens when the justice system becomes entertainment.
With her glasses off, Jodi Arias answers a question as she sits on the witness stand in Maricopa County Superior Court, Feb. 13, 2013, in Phoenix. Arias stands trial accused of murdering her lover, Travis Alexander, in the shower of his Mesa home in 2008.

Ross D. Franklin / ASSOCIATED PRESS

With her glasses off, Jodi Arias answers a question as she sits on the witness stand in Maricopa County Superior Court, Feb. 13, 2013, in Phoenix. Arias stands trial accused of murdering her lover, Travis Alexander, in the shower of his Mesa home in 2008.

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PHOENIX—Do you know who Jodi Arias is? No? Then you don't watch HLN. Or CNN. Or ABC News, Dateline, 48 Hours or Inside Edition.
You don't read People.com, or the National Enquirer or the Huffington Post. You don't follow the #JodiArias hashtag.
In short, you have a life.
Jodi Arias is the new Casey Anthony. And who begat Casey Anthony? Well, O.J. Simpson, of course, the granddaddy of them all.
Unlike Simpson, Jodi Arias's story doesn't begin with fortune or celebrity. She wasn't a millionaire sporting icon or a Hollywood starlet — just a young woman who killed her ex-boyfriend.

Photos View gallery

  • Jodi Arias in a screen grab from an appearance on Inside Edition.
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  • Travis Alexander and Jodi Arias at the Grand Canyon in a photo taken
from her Myspace page.
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  • Jodi Arias and Travis Alexander at the Sacred Grove, Palmyra, NY. Taken from Arias's Myspace page.
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But she is so much a part of the Internet, MySpace and reality-TV generation that when she posed for a mugshot, she thought about the millions of people who would see it.
"I was like, 'Wow. I see this stuff on TV all the time,'" Arias says in a jailhouse interview with 48 Hours, played for the jury during her first-degree murder trial. "I knew it would be all over the Internet, so why not?"
So Arias tilted her head and gave a half-smile — she says it was the look of an innocent person — but it could also be interpreted as the pose of an acutely self-aware young woman who perhaps understood that it could bring her the kind of viral exposure only possible in our digital age.
She'd be proven innocent, she was sure. So, she says, "in the meantime, smile and say cheese."
Fictional courtroom dramas have long been a television staple, but when Simpson, the former football star, stood in a Los Angeles courtroom and declared he was "absolutely, 100 per cent, not guilty" of the murders of his ex-wife and her friend, the theatre of real-life justice became the ultimate in reality TV.
Simpson. Phil Spector. Various Jackson-related cases. And then, in 2011, the camera's lens focused on 27-year-old Casey Anthony, accused of killing her 3-year-old daughter, Caylee.

"You can't replicate anywhere else the human drama of a criminal trial, when people's lives are torn apart by the conduct of one person against another."

Beth Karas

legal commentator

She became the new daytime television star, and Arias has now stolen her unwanted crown. Because when crime meets cable, the result is a return to the bread and circuses of the Colosseum, and life and death has never been more entertaining.
"You can't replicate anywhere else the human drama of a criminal trial, when people's lives are torn apart by the conduct of one person against another," says legal commentator Beth Karas, sitting in an air-conditioned mobile television studio outside the Superior Court in Maricopa County, Ariz., during an Arias trial lunch break.
"Hundreds of years ago, everyone turned out to watch the trial, or watch the public hanging," adds Karas, who began her broadcasting career for Court TV and is covering the Arias trial for In Session, HLN and CNN. "To a certain extent, it's never changed."
The Arias case, which was due to culminate with closing arguments Thursday and Friday, is relatively simple. The charge is first-degree murder, the victim was her ex-boyfriend, Travis Alexander. The state is seeking the death penalty.
Arias, now 32, met Alexander in Las Vegas in late 2006. A California girl, she fell for him and even converted to Mormonism, his faith. By early the next year they were dating, but it didn't last.
Alexander's friends say he found Arias too clingy and that she stalked him. Arias says she tired of Alexander's untruthfulness.
Though they broke up, Arias moved from California to Arizona, where Alexander lived. She and Alexander continued to have sex, though intercourse outside wedlock is forbidden by their religion.
One of Arias' defence attorneys, Jennifer Willmott, told the jury: "Jodi was Travis's dirty little secret." Their relationship went underground; that's one reason no one knew Arias was at Alexander's house in Mesa, part of the sprawl of Phoenix, on the afternoon of June 4, 2008.
A few hours later, Alexander was dead. He had been stabbed 27 times, his throat was slashed and he was shot in the face.
Photos taken by investigators — and easily accessed online — show a terrible scene. Blood smears the floors and pools in the sink. Alexander's naked body was stuffed into the bottom of a shower stall.
After first denying involvement, and then admitting she was there but blaming unknown intruders, Arias now admits she killed Alexander, but says it was self-defence.
They took pictures of each other that day, and Arias says Alexander became enraged when she dropped his camera. She can't remember much of what happened, she says.
The state, represented by bullish prosecutor Juan Martinez, rejects that: Arias was jealous that Alexander was seeing other women and killed him in a fit of rage.
For networks like HLN, the Arias trial has been a gift. Arias is pretty — though her glamorous pre-trial image has been substantially toned down. Martinez is combative. The case involves the heady mix of jealousy, religion, murder and sex — lots and lots of sex. Extremely explicit photographs, text messages and audiotapes have all been entered into evidence.
And ratings are very good. A news release from HLN said the channel had experienced "explosive" growth.
It devotes much of its day to testimony. Coverage is "gavel-to-gavel." Anchors tell viewers not to worry about the commercials because they are "pressing pause," so they "won't miss a minute."
Panels of experts join outspoken hosts like Nancy Grace and Jane Velez-Mitchell to analyze the day's events. A new show, After Dark, has conducted reenactments to test Arias' in-court claims.
The case fascinates endlessly online, too. There's a Justice4Travis Twitter account and — and, almost unbelievably, Arias has a substantial cyber presence, too.
(She can't tweet from jail, so the understanding is one of her supporters does it on her instructions. The feed features quotes from Ralph Waldo Emerson and Mormon church leader Brigham Young, and even one that declares: "HLN is an acronym for Haters Love Negativity.")
"Yay! My #jodiarias addiction resumes! I will have to find a new addiction once this scumbag is handed the DP on a platter," tweeted @TxTrix in Texas, after a weekend break in testimony.
"What did I do before this trial?" tweeted Debbie in Illinois. "What will I do when it's over? I guess I'll get a life."
When the trial began Jan. 2, it moved at a decent clip. But when the defence took over, the pace became glacial, and at its centre was Arias, on the stand for a remarkable 18 days.
The week of Feb. 4, 2013, I was in a chilly hotel room in New Hampshire, reporting on another story. Television choices were limited and HLN was on in the background for company.
A trial was on, and a woman with bad glasses was on the stand. I paid little attention until the extraordinary testimony began to sink in. This, I soon found out, was Jodi Arias, testifying about the day of her baptism into the Mormon Church.
"I was in my church clothes, he was in his church clothes, the kissing got more passionate, more intense, and then he spun me around and, umm, he bent me over the bed," Arias testified. "He unzipped his pants and I guess he pulled them down, I didn't see, but he began to have anal sex with me."
What? This was on television! Cable, but still — television.
There was more. The court — and everyone else watching at home — would later hear a lengthy audiotape of a lurid conversation between Arias and Alexander. Still sitting on the stand as it was played for the court, and with cameras focused on her, Arias cried and hid her face behind a veil of dark hair.
"The sex really makes this salacious, and people can't get enough of it," Karas says. "You're hearing them having sex on the telephone . . . and that's the only time Travis Alexander came to life in this courtroom. You heard his voice.
"But . . . this kind of graphic sexual testimony is typically not something we televise. Or ever cover. And that's because most criminal cases don't involve this kind of sex — and if they do, it's a sex crime that is charged, and the laws on camera access in rapes and cases like that are very strict," Karas adds. "And so you just don't hear this stuff on TV."
Cameras aren't allowed in every courtroom in America, but they're common in places like Arizona, California and Florida.
And on the 23rd floor of an Orlando courthouse, Casey Anthony's trial captured the same kind of attention as the Phoenix case. Like Arias, Anthony was young and attractive. Like Arias, Anthony was charged with capital murder. And like Arias, Anthony's trial was a talk-show staple.
And Anthony, like Arias, provided rich material for HLN and other networks. In March, the New York Times "Media Decoder" column said "by some measures, the channel's ratings are almost back to where they were when Ms. Anthony stood accused of killing her daughter, Caylee. It seems that the HLN segment in January that asked 'Is Jodi Arias the next Casey Anthony?' has been answered, at least from the channel's point of view."
I went to Arizona to see the spectacle for myself. There are hints of drama — the public lining up to get seats, the three mobile television studios and various satellite trucks parked outside — but inside the cool, airy building, I found a decorous courtroom, helpful staff, professional reporters and attentive jurors.
It appears the circus is mainly in cyberspace.
On the first day in Judge Sherry Stephens' court, it all felt foreign, and I found myself constantly peeking at the cameras, trying to figure out what they were focused on. (Usually: witness, lawyers, defendant.) By Day 2, I'd forgotten they were there.
Canadian lawyers are generally against the idea of cameras in courtrooms and most look at what's going on south of the border with some disdain.
John Rosen defended Paul Bernardo in one of Canada's highest-profile murder trials and was initially in favour of the idea. He thought the camera's unwavering eye would force the legal profession to collectively raise its game. But O.J. Simpson, and now Jodi Arias, has convinced him otherwise.
"I was originally a proponent of cameras in the courtroom, because I thought people would rise to the occasion once they knew that this was being televised, especially judges and other lawyers, that they would prepare to do their best, that they would act responsibly," Rosen says. "And for me, O.J. was the case that convinced me cameras should not be in the courtroom. Because nobody rose to the occasion."
Greg Lafontaine, a Toronto lawyer who successfully defended former Nortel chief financial officer Douglas Beatty against charges of fraud, disagrees. He argues that lawyers who are there to grandstand and misbehave will do so no matter what kind of media is present — newspaper reporters, radio journalists or television cameras — and that competence will inevitably win the day.
But Aaron Harnett, who defended one of the women convicted of killing Toronto police officer William Hancox in 1998, worries the justice system itself could become the victim. When an audience inhales trial coverage for entertainment's sake and doesn't receive careful instructions given by the judge to a jury, their view could be skewed.
"They're being asked to play at home without being given the proper rules," Harnett says. "That creates an enormous problem for not only the perception of the administration of justice, but also our expectations of a justice system."
And the issue of playing along at home is in play in the Arias trial. The Maricopa County Superior Court is conveniently equipped with free, fast Wi-Fi, and in courtroom 5C, laptops and iPads are must-have reporting tools.
When court is in session, tweets with a #jodiarias hashtag roll like a river as thousands of people weigh in minute-by-minute: What is Arias wearing? Is she looking at her family? Whatever could she be writing in that notebook? Tweeters swap theories and debate legal strategy. They rail at her lawyers and cheer, loudly, for the prosecution.
"What's happening here is that you have these people who are not content to observe the trial," says Michael Kiefer, the Arizona Republic's legal affairs reporter. "They want to participate."
And there has been online backlash, perhaps most notably against Alyce LaViolette, a domestic violence expert who testified for the defence. After saying Arias was abused by Alexander, she was castigated online and suddenly there were thousands of negative reviews on her Amazon author page.
"You sold your soul to the devil, Mrs. LaViolette. Hope that $300 bucks an hour was worth it," reads one. Another: "Alice, rot in hell."
Contrast that with the reaction to Janeen DeMarte's testimony. Brought on by the prosecution in part to rebut LaViolette's testimony, the Phoenix-based clinical psychologist testified that Arias didn't appear to be a battered woman, and that she has a borderline personality disorder.
"Such an inspiration," one woman in Syracuse tweeted. "A breath of fresh air," came from another in California. A third decided to send DeMarte a thank-you card for her testimony and urged others to do the same.
The social media chatter concerns David Chesnoff, a Las Vegas-based defence lawyer who has defended high-profile clients ranging from former boxer Mike Tyson to singer Bruno Mars and socialite Paris Hilton.
"I think the real danger with social media is the fear it could somehow contaminate the jury," Chesnoff says. "I really think it's very hard to control what happens when the jury is not on duty, and what I'm afraid it could lead to is more sequestered juries, which I find to be very bad for defendants."
The jurors in the Arias trial were not sequestered during testimony — they got to go home at night, but were supposed to avoid talking or reading about the case. As she dismissed them each day, Judge Stephens reminded them to "please, remember the admonition."